Brief
Use AR to encourage acts of kindness amongst friends, families, and communities, creating a movement. An AR experience that makes people feel better, either by encouraging the use of other tools, sharing helpful advice, or driving people to action.
Major Design Project (self initiated)
Experiential Designer
Graphic Designer
Filters
Stop War
The AR filter uses 3D hand tracking to track the message “Stop War” on the hand of the users. The idea is inspired by holding a placard in hand, it helps the user to save the time and resources required to make a placard while delivering the message in a similar manner. The filter can be accessed by scanning the snapcode through Snapchat.
Scan the QR Code on Snapchat to unlock the filter
Stand with Ukraine
The AR filter uses upper body segmentation to segment the upper garment of the user with the message of “Stand With Ukraine”. The filter helps the user to show their support in a fun way where they don’t need to buy merch, it saves a lot of resources and time while providing a custom AR experience. The filter can be accessed by scanning the snapcode through Snapchat.
Scan the QR Code on Snapchat to unlock the filter
Donate
The AR filter uses 3D face tracking to map the Ukrainian colors on the face of the users and also promotes the message of “Donating for Ukraine”. Donations being a crucial part of the situation, the filter encourages the users to donate. The filter can be accessed by scanning the snapcode through Snapchat.
Scan the QR Code on Snapchat to unlock the filter
